About Us


Smartcall prepaid starter packs, airtime, data and electricity services

We aim to provide our consumer with convenient simple discounted airtime, data and prepaid starter pack products, available at any time. Smartcall is a Vodacom VSP2 SIM card distribution company established in 1998 whose primary aim is to provide a quality service to the consumer and to our agent operatives. We aim to offer the consumer airtime at a discounted rate, which is easily accessible – not necessarily always from a store, but perhaps from the person living right next door. Our other aim and an aim on which we place great importance is the job creation we endorse by creating RICA agent operatives. We take great pride in the fact that we are a major part of business development and growth within our industry. Smartcall is perpetually looking for ways to help our agents grow their business. We have various products available to RICA agents which enables them to further their own careers, and market themselves. We aim to make ourselves as relatable and accessible as possible, so our agents know we are constantly helping them to connect and helping them to make an honest living! Smartcall is the only organisation that makes promotional support payments on a biweekly basis, because we put our consumer, and our agent operatives first, ensuring the highest standard of product and service. We specialise in providing prepaid cellular services and products to South African mobile users since 1998. Today we are one of the largest distributors of starter packs and prepaid airtime in South Africa, and provide several WASP services to our large customer base.

Smartcall (registered as Smart Phone (Pty) Ltd) has specialised in providing prepaid cellular services and products to South African mobile users since 1998. Today we are one of the largest distributors of starter packs and prepaid airtime in South Africa, and provide several WASP services to our large customer base. Working closely with the three main cellular networks (Vodacom, MTN and Cell C), Smartcall provides various prepaid recharge solutions, airtime-winning entertainment, USSD and SMS based products and services, dealer support systems and stock management software as well as starter pack connectivity. We also distribute our own customer recharge vouchers and offer several WASP services and interfaces. From the beginning Smartcall played an active part in empowering the informal sector, setting up a distribution chain of all our products and technologies through various initiatives, training dealers and customers and working hand in hand with our distributors. Smartcall has connected over 12 million prepaid subscribers and distributes a significant portion of the airtime sold in South Africa per annum. Smartcom (Pty) Ltd, Smartcall Technology Solutions (Pty) Ltd, Smartcall Insurance Administrators (Pty) Smart Growth(Pty) Ltd are all subsidiaries of Smartcall. Smartcall also has significant investments in Road Angel (Pty) Ltd, Lucky Mobile (Pty) Ltd, and Flickswitch (Pty) Ltd. We focus on making life easier in the cellular market, the smart way!
  • 1998May 1998 Smartcall is founded
  • 1998May 1998
    Smartcall starts distributing Vodacom prepaid starter packs
  • 1999June 1999
    Awarded "Best Service Provider" at Cellexpo Africa 1999
  • 20002000
    1 000 000 Customers
  • 20012001
    2 000 000 Customers
  • 20022002
    Awarded the Unlisted Company Growth Award by Business Report, Brait and Gemini Consulting
  • 20042004
    3 000 000 Customers
  • 2004December 2004
    Launches SmartUP upgrade voucher
  • 20052005
    Launches Smartload recharge solution
  • 2005November 2005
    4 000 000 Customers
  • 20062006
    One of top 5 Vodacom WASPs (traffic volume & revenue)
  • 2006December 2006
    5 000 000+ customers
  • 20072007
    Creation and launch of SmartRICA
  • 2007January 2007
    Starts distributing MTN airtime
  • 2006February 2007
    Starts distributing Cell C airtime
  • 2007September 2007
    Launches Load-a-Buddy via SMS service
  • 20082008
    SmartRICA empowers distributors
  • 2008March 2008
    Launches Load-a-Buddy via USSD service
  • 2009March 2009
    Top 3 WASP Content Providers Award
  • 2010April 2010
    6 000 000 customers
  • 2011May 2011
    7 000 000 customers
  • 2012April 2012
    8 000 000 customers
  • 20132013
    SmartRICA, the biggest independant RICA solution in South Africa
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